Morgan Harper for U.S. Senate
PROJECT GOALS
1. Design a brand identity that's memorable and iconic
2. Ensure brand identity was adaptable to a variety of channels
3. Design a logo that stands out
SERVICES PROVIDED
Brand Identity Design / Print Collateral / Social Media Content
THE BACKGROUND
In the summer of 2021, I had the privilege of working Morgan Harper and her team to develop a brand identity for her U.S. Senate campaign in Ohio. My task was to reimagine and update the logo from Harper's prior run for Congress. My goal was to design an iconic logo that would stand out from the crowded field of candidates, Democratic and Republican.
